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  • Writer's pictureSamantha DeQuatro

Learn Why Businesses Should Leverage Social Media Marketing During Covid-19

Updated: Jan 12, 2021

With Covid-19 having been impacting our lives for more than a year, one of the biggest lessons we’ve learned so far is that digital is the way to go.

Back when nationwide lockdowns were enforced, health and government officials advised businesses to shut down their physical operations and asked people to stay inside their homes and start practicing social distancing.

This resulted in increased social media consumption, with almost everyone trying to get on with their everyday lives, waiting for the Covid-19 pandemic to be over.

This year, we saw a massive surge in the number of active social media users. More than half the world's population actively use social media platforms like Facebook, Instagram, YouTube, Snapchat, etc., for one purpose or another.

DataReportal indicates that nearly 43% of the social media users spent more time scrolling their social media feeds, socializing, interacting with their favorite brands than they did before.

Data fetched from a Harris Poll concluded that about 46-51% of the US adults started using social media more since the Covid-19 outbreak began.

Video platforms like YouTube saw a gigantic surge in the number of users watching online videos each day.

Also, the number of people scrolling their Facebook & Instagram feeds went sky-high during the pandemic.

That being said, we can conclude that a majority of consumers have been spending a huge chunk of time using social media during the Covid-19 pandemic.

While most businesses have halted their digital marketing efforts altogether to cut down their business costs and survive the pandemic, the most important thing they have failed to capitalize on is attracting their audience on social media platforms.

Throughout the course of the pandemic, consumers have been actively using social media platforms and interacting with their favorite brands.

And if you haven’t been focusing, halting your social media marketing efforts is not the way to go.

Instead, now’s the best time to interact with your target audience and let them know that you’ll always be at their assistance.

That’s where a full-proof social media marketing strategy planning and execution comes in.

This blog post lists out the top 4 reasons businesses should harness the power of social media marketing during the Covid-19 pandemic.

4 Reasons Social Media Marketing is Crucial for Businesses During the Covid-19 Pandemic

Here’s a list of reasons why businesses should leverage social media marketing:

  • Interact with Your Audience During These Tough Times

  • Stay Ahead of Your Competitors

  • Keep Your Audience Posted

  • Entertain Your Audience

Interact with Your Audience During These Tough Times

The Covid-19 pandemic hasn’t yet ended. Humans are far from defeating our biggest foe to date.

But we will eventually rise and put all of it behind us.

Until then, it’s important for businesses to note that their audiences need them.

They want to interact and communicate with their favorite brands and learn the measures they are taking to curb the virus' spread and keep them safe.

For instance, if you run a restaurant, they would like to know more about the safety precautions.

After all, they don’t want themselves and their friends and family members to be infected with the virus.

With social media marketing, you can interact with your audience, share updates about your business operations, spread positivity, engage them, run polls, and do so much more.

This will help you boost your engagement and build the trust factor that’s a must for every business out there.

Stay Ahead of Your Competitors

Almost every business and industry has been a victim of Covid-19.

We’ve seen businesses across different industries getting crushed.

Millions of businesses worldwide had to shut down their operations permanently due to the Covid-19 pandemic.

The chances are that a majority of your competitors may not be allocating their marketing budget towards social media marketing, thinking all of it to be a waste of their valuable time and efforts.

But that’s where they are making the wrong move.

They haven't yet realized that most of their prospects are spending the majority of their time on social media, scrolling their feeds, interacting with businesses, and socializing.

Now’s the time to put yourself in front of your target audience.

And you can do just that by building a strong presence on social media platforms like Facebook, Instagram, LinkedIn, the platforms where your audience hangs out the most.

Keep Your Audience Posted

We are living in tough times. And it’s vital to keep yourself updated about the developing situations and events taking place around us.

Whether it’s a thing related to Covid-19 or some kind of announcement or something related to your business operations, your target audience or already-existing customers would love to hear it from you.

Keeping your audience posted by delivering them the latest news at the right time will help you create a great impression and position yourself as a business that's focused on delivering value rather than just selling its products or services.

And that’s what will help you stand out and boost your brand’s online presence.

Entertain Your Audience

While most of us spent the majority of our time inside our homes in 2020, some countries have lifted their lockdowns and eased some restrictions.

However, that doesn’t mean we should get back to our old lives and stop practicing social distancing altogether.

Instead, we should still stay inside our homes and be extremely careful.

Your audience will also be trapped inside their houses.

During these tough times, you can help them pass their time by posting entertaining posts or videos on your social media channels.

Also, you can host giveaways, quizzes, or schedule Q&A sessions with your audience to boost engagement and skyrocket your social media marketing efforts.


With an ever-increasing number of people using social media platforms, especially during the Covid-19 pandemic, now’s the best time for businesses to establish a strong social media presence and attract a huge amount of target audience towards their business.

But, the thing about social media marketing is that creating high-quality social media content that resonates with your brand, engaging and interacting with your audience, tracking metrics, optimizing your profiles isn’t a piece of cake. It’s not as easy as it seems.

Having a social media marketing expert with years of experience by your side will help you take your social media marketing efforts to the next level.

Following are the benefits of hiring a social media manager:

  • Knows all the ins and outs of social media marketing

  • Well-educated with the tips and strategies to boost your social media marketing efforts

  • Helps build high-quality content

  • Knows where your audience hangs out the most

  • Helps schedule posts depending on your target audiences’ peak social media usage hours

  • Helps build long-term relationships.

So, if you want to build a strong social media presence, it's time you hired one of East End Social Co's experts. From creating your social media page to graphic design to content distribution to community engagement, we'll be with you at each step of the way to help you skyrocket your social media efforts and boost your following.

So, what are you waiting for?

Hire one of our experts TODAY!

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